Monday, October 20, 2008

Target Prepares for Sale of Beer and Wine

A Sunday evening trip to Target brought about a welcomed surprise: beer and wine is finally on its way. An aisle in the grocery section of the store may have empty shelves for now, but prices are already posted. Target is advertising American lagers, domestic brews, and international drafts and prices look comparable to Giant and the like. Wine takes up the other half of the aisle, including picks for less than $12 and the awesome Wine Cube.

Based on space alone, the selection is smaller than that at Giant. And you miss the great recommendations and conversations that you get at d'vines. But the addition of beer and wine at Target adds another level of convenience to the store.

No comments: