Boylan's sparkling beverages in their soda fountain. They said it came from a desire to use a more natural product. Boylan's focuses on natural flavors and a product free of high-fructose corn syrup (instead they use cane sugar). Pete's also seeks out organic ingredients and hits the farmers markets.
Also in pizza news, the PoP has the scoop on possible RedRocks and Pete's expansion: http://www.princeofpetworth.com/2009/12/red-rocks-and-petes-apizza-to-open-more-in-more-locations/